Do you need to Market or Promote your business or web site? Whether
you are interested in letting the world know about what you sell, or you
are looking for more visitors to your web site, the way to achieve your
goals is through Marketing and Promotion. The first step is to create something
of value, something that you would be proud to share with others and that they would
be glad to learn more about. Next, you have to let the world know that you are
there! Marketing and Promotion is a science, there are concrete steps that
you can take to interest the world in your endeavors.
This web page is a resource for learning about Marketing
and Promotion. Further down on this page, we present an article called, "Marketing
For Freelancers". The article is written by a woman who is a freelance writer
and website developer. She explains how she decided to Market her skills, and
tells of her results. Read the article and learn how to Market, Promote, Advertise
and generate interest in your business or web site.
After you read our article, follow the Related Links we provide to
other informative and interesting web sites about Marketing and Promotion. Also, be
sure to buy a few of the Books we recommend below, to
learn even more about Marketing and Promotion. The books are especially
helpful with online Marketing. Learn how to Market your business
and/or web site so that people will be able to find you!
Your Website, Part 1 Part
An informative two-part article about Marketing. It provides
several practical and inexpensive (or free) tips that are easy to implement.
This is from the blog of Misti Sandefur, a freelance writer. Her blog is loaded
with great tips and advice.
An entire web site devoted to Marketing and Promotion. The site
is witty and informative. Visit their articles
page where you will find many essays on Marketing.
XtraMark.com, Marketing Tips
An index with links to Marketing articles. The articles are divided
into sections, such as Advertising, Branding, Internet Marketing, Marketing Tactics
Another comprehensive index of Marketing articles. Sections include
Marketing and Promotion, Viral Marketing, Marketing Plans and Network Marketing.
A helpful and informative article on Marketing. Discusses
types of markets, "Product, price, promotion, and placement", techniques and criticisms.
Lots of links! Also, see their article on Viral
to increase your profits 10 to 50% without busting your marketing
budget? If you're a free agent, independent consultant, contractor, or freelancer,
this book will help you master many overlooked marketing techniques and increase your
profits. Even if you have a shoestring budget, this essential resource
provides plenty of ideas for marketing your brand and getting your value proposition
in front of your customers.
revised, this book comprehensively covers the modern marketing curriculum
presented in leading business schools. Reflecting today's world, it emphasizes
the global marketplace. A true-to-life hypothetical company is presented with explanation
and analysis of both domestic and international marketing strategies. Books in this
series are designed mainly for classroom use, and make excellent supplements
to college texts. In adult education or business brush-up programs, they
can serve as fine main texts.
Marketing was first published in 1983, Jay Levinson revolutionized marketing
strategies for the small-business owner with his take-no-prisoners approach
to finding clients. Filled with hundreds of solid ideas that really work, Levinson's
philosophy has given birth to a new way of learning about market share and how to
In this completely revised and expanded third edition, Levinson offers
a new arsenal of weaponry for small-business success in the next century. Filled with strategies
for marketing on the Internet (explaining when and precisely how to use it),
tips for putting other new technologies to work, programs for targeting prospects
and cultivating repeat and referral business, and management lessons in the age of
telecommuting and freelance employees, this book will be the entrepreneur's
marketing bible in the twenty-first century.
affordable, low-risk online marketing techniques for small business owners.
Most small businesses are not taking advantage of the powerful and inexpensive Internet-based
marketing tools and techniques that are available to them. These tools and techniques
can mean the difference between a viable business and closing up shop. But most of
what small business owners hear or read about the Internet applies to large businesses
with greater resources than their own, or comes from unreliable or shady sources. The
Ultimate Guide to Electronic Marketing for Small Business gives the small
business owner or aspiring entrepreneur the real-world tools and tactics to market
their small business around the world with little investment and even less risk.
Full of practical ideas on reaching new customers and increasing sales, this book
will make a real difference in the success rate of small businesses and start-ups
our exclusive Feature Article:
Marketing for Freelancers
K. Cohen www.juliekcohen.com 3/28/06
The prospect of doing what you love full time can be exciting... and daunting. It
doesn't matter if you're a writer, business consultant or photographer, you're likely
to encounter the same question: How do you get clients? The answer is marketing. And
your products or services won't sell themselves. Unless you hire someone to do it
for you, YOU are in charge of marketing. There are several aspects of marketing which
become essential to the freelancer.
Advertising is using any means to promote your product/services and can range from
the expensive (radio spots, TV commercials, newspaper and magazine ads) to the inexpensive
(flyers, business cards, website). For the person just starting out, start with the
inexpensive and work your way up.
For a freelancer just starting out, there is perhaps no better and cheaper way to
advertise your products or services to a wide audience. The website is your "playground"
with limitless potential to demonstrate and provide information on your product with
links to and from supporting or complimentary services. It is an area you can update
and change instantly or use as one would use a business card. Once you have a site
up and running, include your web address on every other form of advertising or correspondence
you use. A simple line such as www.lookingforclues.com can
fit just about anywhere. Get creative in your marketing. Consider leaving small gifts
for potential clients. Just ask yourself where you can you fit your web address and
let your imagination soar: bumper stickers, side of your car, pens, key chains, notepads,
candy wrappers and even stamped on the outside of oranges! Once you consider your
budget and target market, you'll have a better idea of where you should display your
web address, but at a minimum, don't pass up the obvious and "free" places:
o As part of your signature in every email (this can be automated through your email
o As part of your signature in forums (this too can be automated in most forums)
o Business Cards (these can be printed up from your PC or through various companies
at an inexpensive rate, i.e. http://www.vistaprint.com)
o Letterhead (you can print up your own letterhead on your PC and list your web address)
o Flyers (you can print these from your PC and list your web address)
Your Business Name
The idea behind advertising is getting your name "out there" anyway you can. Your
name can be your given name (what many writers and photographers often use) or a name
describing your service, like iPhotography. One word of caution: be selective in whichever
name you choose. Choose one that is short, and easy to remember and spell.
Once you establish your business name, use it EVERYWHERE. Name recognition is often
the best way of driving business to you. Think about electionsÉ many people don't
remember the specifics about one politician over the next, but they may remember a
name and go with it because it's "familiar." Don't forget to use your name for your
domain name as well. I use www.juliekcohen.com because
I'm trying to create brand identification around my given name. Make your business
name easy for your customers to remember and find you.
Keeping the Message Short
When using items of limited space - such as flyers - don't try to fit all
the details about your product or service on small spaces. Use short, attention grabbing
words and list your phone number, email, and/or website. Your goal is to generate
interest and create branding with your advertising, not inundate the consumer with
every possible detail. When they seek you out via a phone call, email or by visiting
your website, you'll be able to provide all the details at that point in time.
One of the best ways to attract clients is by analyzing and understanding your competition.
You can learn from your competitors' mistakes as well as from what they're doing right.
Are they giving demonstrations in the local mall, passing out samples on a street
corner, or leaving coupons on every car at the food store? Do they offer a free trial
period or have "buy one, get one free" offers? Are they sending out three highly customized
email queries a day or fifty general queries? Look at the competition... what are
they doing right? Learn from it, adapt it, make it your own and improve on it.
But what if you can't improve on what the competition is doing? It may be that what
you need is a way to stand out from the competition. You can always try out-advertising
or under-pricing them, but those are often temporary "fixes". Find or create your
own niche, provide something your competitors don't. Or develop a unique marketing
approach, one that makes you stand out.
Start by considering all of your skills, jobs, education, and life experiences. Brainstorm
about ways to exploit any expertise or experience you have. When I first started out
as a freelance writer, I looked over my resume. I had years of experience as an accountant,
financial analyst, investment research analyst and website developer - nothing
which seemed to help me as a freelance writer, unless I wanted to specialize in business
writing (and even that's a broad and highly competitive field!) Then it hit me...
there were many writers who write for websites, but not many who write and develop
websites. I could combine my skills to create my own competitive advantage. Then I
went one step further and developed my own marketing approach, based on those very
Whenever possible, I gave prospective customers a short, professional critique of
their websites along with a rewrite of how the text should appear. I even provided
online demo pages when possible, writing about/promoting their product or service.
By integrating my web development skills and knowledge into my writing and my marketing
approach, I sold them on my skills and on what I could deliver. I created a niche
for myself - and found my first steady clients. But don't think I'm limiting
my writing to my niche... those first specialized jobs often lead to more generalized
writing assignments as well!
Enhance your cold calling with email. When you find your potential clients, send an
email introducing yourself and your product. List your phone number and website in
the signature line. Most importantly, keep it brief. With a single click on the live
link to your website, your potential customer can see and read all about your product
or service. As for traditional cold calling by phone, by all means do that as well,
but use email to support the call. While you're on the phone with a potential client,
you can send him an email outlining your product/services, or direct him to your website
where he can see pictures or read about your product in greater detail. Email can
also be a nice follow-up after the phone call, just as a letter would be, but faster
and conveying more information via that link to your website. Hook the customer while
you're fresh in his memory.
Networking is nothing more than building friendships and connections, similar to moving
to a new town where you know no one. There are many places to connect with others
and build business relationships. You can certainly start with friends and family,
asking whom they may know who could use your services. Next, venture out - literally.
Join or attend a meeting at your local chamber of commerce. Join any professional
associations for your field. Become involved in the community by volunteering. If
you're a writer, join or form a critique group. And don't forget about networking
through forums. If you find a forum which supports your field, you will develop friendships
and gain the benefits of others' experiences, not to mention getting the occasional
lead. I had this happen when I began donating my time consulting for www.thewritingbug.com.
I provided my web development expertise, as well as a few articles, over several months.
During that time, the owner and I got to know one another quite well. In time, I received
referrals and business that I never would have received if I had not become involved.
The key to networking is getting involved with new groups of people and then STAYING
involved. These groups give others a chance to get to know you. People want to do
business with people they like and have learned to trust. And if the people in the
groups you join aren't in a position to do business with you directly, they will likely
refer their friends or business associates to you. Networking takes time and patience,
but it's a form of marketing that money can't buy.
Attitude & Support
Perhaps the most important part of marketing is to persevere and continue pushing
forward, no matter what setbacks or obstacles you encounter. It takes time for people
to recognize your name, time to network and time to better understand the nuances
of finding and reaching your customers. Be realistic. Don't expect that first sale
to come in the first few months or even with the first hundred people you've approached.
Your rate of sale to rejection may well be discouragingly high, maybe even 300 to
1! But that is NORMAL! Keep plugging away at your marketing efforts and eventually
you will make that first sale!
Powerful Vampire Girls!
Girl Power embodied by Angel the Vampire!
Coming Of Age is the first book of a new series of supernatural books about Vampires, Lycans and Sorcerers. Please read our interesting review of Coming Of Age, about Angel the smart, powerful Vampire!
Like the Twilight Saga? Read Intermezzo!
Intermezzo is the middle book of a series that lovers of the Twilight Saga will probably enjoy as well. This one has the feel of a classic English
Romance Novel like Jane Eyre, Pride and Prejudice, Sense and Sensibility or Wuthering Heights. Please read our interesting review of Intermezzo.
Take a Cruise!
Need a Vacation? Take a Cruise! How would you like to learn all about the fun you could have on a cruise? No
one knows more about a cruise vacation than a travel agent who specializes in cruises!
You will learn all there is to know about taking a cruise when you get in touch with
Marsha. She will help you dsicover things you can not find out online and she
will make sure you get the best possible cruise experience at the best price!
Please read our article about taking a cruise. Then call Marsha at 704-469-9048.
Buy a 3D TV!
Looking for a new Flat Screen TV? Read our review of the Visio 42 inch 3D Television written by a woman who owns one! Read about the clarity of the display, the 3D aspects of the set, accessories, internet ability, sound and gaming suitability. If you are looking for a new TV, this might be the one for you! In any case, you'll learn about features that are now available in the latest models of flat screen 3D TVs!
Like the Twilight Saga? Read Etude!
There is a new Young Adult book series that lovers of the Twilight Saga will probably
enjoy as well. Etude has a similar theme and similar characters. Both
are about teen girls who meet and fall in love with immortal guys. What things
about Etude are the same as Twilight and what are different? Please read our
interesting review of Etude, the first book in the Birthright Legacy series.
It provides an insightful analysis of how Etude is the same as Twilight and how Etude
is different from Twilight!